![]() Human Factor: I had a leg up because I had spoken to him briefly over the phone, but he preferred to communicate via email. Value: Over the past year we’ve brought him over 600 leads. Benefit: There’s opportunity for him to grow his business through Yelp. Example: After sending out a few successful custom emails, I came up with a formula for crafting effective sales emails:įeature + Benefit + Value + Human Factor = Dope A$$ EmailNow let’s use the above email to see if it passes the test: Feature: Linked to his restaurants’ Yelp pages. Showing that you’re a real person also builds a sense of urgency. My main goal when crafting emails was to convey that I’m human and waiting for them to get back to me. ![]() Whether it was positive or negative, I didn’t care. My First Try at Customizing Emails:I started writing more customized emails, and surprisingly business owners would respond. What would happen if a business owner knew or felt that an actual person was waiting on the other side of that email? Wouldn't they feel more compelled to respond?PROBABLY. People don’t feel the need to respond to generic non-human sounding emails like this……… This is understandable, because you don’t feel like someone is actually waiting for you to respond. This is the most basic (but crucial) step toward winning the Yelp gameadd your business to Yelp. Yelp’s emails don’t sound like a person wrote them. We affect businesses on a daily basis and are reaching out to help grow those businesses through advertising.Eventually, I realized what was holding us back and preventing higher response rates, our salesforce sounds like a bunch of robots.like little Yelp Robots, with no personality, being manufactured and churned out. If I got one email response back that day, sadly I considered that a win.Where was the disconnect? Shouldn't businesses WANT to be in communication with Yelp? If for some odd reason you never heard of Yelp, it’s the number one online business directory - think of it like the modern day Yellow Pages. ![]() On an average day, I might send out anywhere between 20 to 50 emails. Alicia takes the keyboard now- As a salesperson for Yelp, I noticed that there was a lot of room to improve our sales email templates. Please enter your email address and we will send you an email about how to. Alicia takes the keyboard now-You can also download this entire post as a PDF by clicking here mail they get from business owners who are pissed at them for hiding what. This is a guest post by Alicia Glenn: She works for Yelp as a salesperson, and this is how she tripled her B2B email marketing response rates with better copy. We tell you why and what to do about it to get it out of Yelp Review Hell. ![]()
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